Lead Qualification

Our AI-powered Lead Qualification system analyzes multiple data points to score and prioritize leads, helping you focus on the most promising opportunities while ensuring no potential client falls through the cracks.

Qualification Process

1. Data Collection

The system collects data from multiple touchpoints to build a comprehensive lead profile.

•Initial inquiry details
•Website behavior patterns
•Communication history
•Property viewing requests
•Social media interactions

2. AI Analysis

Our AI evaluates leads using sophisticated algorithms and machine learning models.

•Budget alignment with property prices
•Timeline urgency
•Communication engagement levels
•Property preference clarity
•Financial pre-qualification indicators

Scoring System

Score Components

{
  "lead_score": {
    "financial_readiness": 0-25,
    "engagement_level": 0-25,
    "property_match": 0-25,
    "timeline": 0-25,
    "total_score": 0-100
  }
}

Score Categories

Hot Lead (80-100):Ready to transact

Warm Lead (60-79):Active interest

Nurture Lead (40-59):Needs development

Cold Lead (0-39):Long-term prospect

Automated Actions

Based on Score

Hot:Immediate agent notification

Warm:Enhanced property recommendations

Nurture:Educational content series

Cold:Periodic market updates

Custom Workflows

{
  "workflow": {
    "trigger": "score_change",
    "conditions": {
      "new_score": ">= 80",
      "score_increase": ">= 20"
    },
    "actions": [
      "notify_agent",
      "schedule_followup",
      "send_property_matches"
    ]
  }
}

Machine Learning Models

Predictive Analytics

•Likelihood to purchase
•Optimal price range
•Preferred property types
•Best contact times

Continuous Learning

•Conversion tracking
•Agent feedback
•Market performance data
•Behavioral pattern analysis

Integration Features

CRM Integration

•Automatic lead scoring updates
•Task creation and assignment
•Activity logging
•Performance reporting

API Access

GET /api/v1/leads/{lead_id}/score
POST /api/v1/leads/{lead_id}/update

Success Metrics

40%

Increase in conversion rate

60%

Reduction in response time

85%

Accuracy in lead scoring

30%

Improvement in productivity